Besides Reddit and Fediverse sites, how much do people know about what is going on?
I bet not much.
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https://www.cbc.ca/news/business/reddit-blackout-1.6873756 It was the 3rd most popular article on cbc yesterday, there have also been some other news sites that picked up the story
my wife still uses reddit every day and had no idea about the protests or blackout
quite a few general tech sites and business/financial sites have been reporting it. if it might be of concern to investors, you can be sure its getting reported.