Like why does Kroger want me to get a Kroger’s card so bad
Idk maybe I’m just being too paranoid But why do they want to give me free stuff
There are lots of reasons. Some off of the top of my head:
- People are more likely to shop there because they get “deals”.
- People feel better about shopping there because they get “deals”.
- More and better data for the business. (Associated with individuals over time rather than “anonymous” purchases, the also get extra info like a phone number that they can cross-reference)
- If you carry the card or app you will see it frequently and think about the store (free advertising).
- Often times you agree to some sort of marketing communication when you sign up.
- You usually get “points” which you need to come back again to use.
Check out the Target story from years ago where a dad went mental that they sent vouchers for baby stuff to his pre 16 yo daughter.
Turns out they knew she was pregnant before the family.
Point being. Data is scary powerful at scale. Tesco in the UK is holding us hostage to get a card as literally half the items are cheaper with one. My friend group all use the same one though to pollute the data.
My friend group all use the same one though to pollute the data.
Use cash for this strategy. If you’re using credit or debit cards they can separate the data that way.
Don’t phone pay wave apps provide a temporary number?
Good point. I believe they do generate a temporary virtual card number but I’m unsure if it removes all potentially identifying information from the transaction.
