To be fair, this has been pretty standard corporate-speak in most industries for a long time. It’s (typically) referring to giving people a reason to stay with your product - we used to use this exact phrase in reference to our complementary training programmes that were included with the product.
But, this is HP, so locked in means LOCKED IN. So, fuck HP 😂
I got to play with a Hololens a bit when my brother brought one home from work. Astonishing tech.